Jul 3, 2009 6:39 pm US/Eastern
Deals Lure Locals To SoBe Hotels
MIAMI BEACH (CBS4) ―
South Beach is a world destination, but at places like the Sagamore Hotel they are promoting hometown flavor this summer with staycation packages.
Sandi Plotnick and Josh Rose drove down from Weston to grab one of the deals. Plotnick told me, "We actually stayed two nights and got the third one for free. We were only going to stay two nights, so why not make it a long weekend."
Hotels and other attractions looking for business in a slow economy are dialing up plenty of special offers to keep the locals home. In Greater Miami, they have what they are calling a "443 campaign." Some hotels are offering a four night stay for the price of three. Some golf courses entice customers with the promise of four rounds of golf for the price of three and the list goes on and on.
Back at the Sagamore they are offering their own lures. One is a "girls night out" and promises a four-bed bungalow at cut-rate prices that will include champagne and discounts on other amenities. Sagamore publicist Carol Bell said, "Take advantage of the deals now. I can promise we will not offer $75 a night during the Super Bowl."
So, a bit of sizzle is mixed with a chance to stretch your dollar and a shot in the arm for the local tourism driven economy. All sides hope it turns into a winning combination for hoteliers during the sultry South Florida summer.
(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)
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