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Bakugan: Popular Boy Toy Is Also Hardest To Find

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Oct 21, 2008 12:49 pm US/Eastern

Bakugan: Popular Boy Toy Is Also Hardest To Find

Spin Master Has Increased Production To 300,000 Bakugan Per Day

2.5 Bakugan Are Sold Every Second In The U.S.

Lisa Cilli
MIAMI (CBS4) ― Young boys across the country have the fever, Bakagun fever, as one of the hottest toys of the season has become one of the hardest toys of the season to find.

Following in the footsteps of Cabbage Patch Dolls, Furby, and Tickle Me Elmo, the Bakagun Battle Brawlers craze is in full swing and making matters worse, stores can't keep them in stock.

Spin Master's action-figure warriors are part marble, part Transformer robot with just a hint of Pokemon thrown in. The small marble-like spheres pop open into monsters when rolled onto the games metallic Gate Cards.

But so far, the demand has outdistanced the supply. Many parents are finding nothing but empty shelves at toy stores and other retailers who try to stock the popular toy. When deliveries do arrive, they're gone within a matter of hours.

Bakugan combines collectible characters and competitive action. It combines the strategy and skill of marbles, trading cards and action figures in a hands-on game. There are a number of different ways to play and young boys can't seem to resist it.

CBS4.COM wanted to know what the company that makes the toy, Spin Master, is doing to try and meet the high-demand.

Donna MacNeil, Senior Director Communications, told CBS4.COM in an e-mail that the company is doing everything it can to meet the overwhelming demand. Spin Master has increased production to 300,000 Bakugan per day and it is air freighting everything to their North American distribution centers as quickly as possible.

According to company analysts, 2.5 Bakugan are sold every second in the U.S., and if you lined up everything sold end to end, by December, it is expected to span the length of more than 120,000 football fields, according to MacNeil.

One of the most popular Bakugan accessories this season is the official Bakugan Battle Arena for tournament play, giving kids an enclosed area to face off against 3 opponents in an ultimate "Arena Play" Bakugan showdown.

More information on Bakugan Battle Brawlers is available at www.bakugan.com.

(© MMIX, CBS Broadcasting Inc. All Rights Reserved.)

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