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New Disney Exhibit Teaches Kids How To Save Money

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Mar 17, 2009 11:42 am US/Eastern

New Disney Exhibit Teaches Kids How To Save Money

ORLANDO (CBS4) ― It's a small world after all. Investment management group T. Rowe Price is teaming up with Mickey Mouse to teach families how to save money.

The Baltimore based investment company has announced that they will sponsor an exhibit at Walt Disney World's EPCOT theme park called the "The Great Piggy Bank Adventure."

Edward C. Bernard, vice chairman of T. Rowe Price Group, says the goal is to get parents to talk about saving and investing with kids which is "more important now than ever before."

The exhibit will focus on four key financial themes: setting goals, saving and spending smartly, staying ahead of inflation, and diversifying your investments. Three years in development, The Great Piggy Bank Adventure is scheduled to open this spring at INNOVENTIONS at Epcot.

Founded in 1937, T. Rowe Price had $276 billion in assets under management at the end of last year. The company's stock fell 41 percent last year as investment advisory revenue dropped and the firm's investments took a hit.

(© 2009 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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