Jan 18, 2008 10:43 am US/Eastern
'Hannah Montana' Movie Tickets Are Hot
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"Hannah Montana & Miley Cyrus: Best of Both Worlds Concert" captures singing sensation Miley Cyrus during her 54-date tour. (File)
Stephen Shugerman/Getty Images
Parents hoping to purchase tickets to the Hannah Montana movie may be in for a tough time.
Hundreds of showtimes are already sold out on Fandango and theater
owners are constantly adding new ones, says Harry Medved, spokesman for
Fandango, the nation's largest movie ticketing service. The movie opens
nationwide Feb. 1 and runs for one week only. Tickets went on sale Dec.
1 and can be purchased online or at the box office.
"We have 21 girls in our Girl Scout troop and I wanted to be able to
offer it to all of them, thinking it would be great if we could go
together," said Patti Feurman, mother of two in Ridgefield, Conn. "It
was impossible to get that many tickets for a single show. We all had
to break up to try to find tickets and we are all at different
showtimes."
"Hannah Montana & Miley Cyrus: Best of Both Worlds Concert"
captures singing sensation Miley Cyrus during her 54-date tour. In the
movie, Miley, 15, star of Disney Channel's "Hannah Montana" series,
performs as both a solo artist and as her television character, Hannah
Montana. The movie is in Disney Digital 3D.
The concert movie was the No. 1 seller on MovieTickets.com its first
week on sale, selling more on that Friday, Saturday and Sunday, than
any other movies for the entire week, said Joel Cohen,
MovieTickets.com's executive vice president and general manager. He
says the ticketing service has sold thousands of tickets each day since.
The film was 30 percent of the ticket sales on Fandango as of
Thursday, right behind "Cloverfield," which comes out Friday, and has
consistently been a top-selling ticket on the site, says Medved. A Los
Angeles movie theater had a 12:01 a.m. Feb. 1 showtime, with other
theaters starting around 8 a.m. that day. The movie is playing in more
than 600 theaters.
"It's the best-selling concert movie in Fandango's seven-year history," said Rick Butler, chief operating officer of Fandango.
Despite the slight headaches, some parents say the movie makes up
for some of the disappointment their children felt when Miley's "Best
of Both Worlds Tour" sold out within minutes of when the tickets went
on sale.
"I think the movie is going to be something special for the kids who
didn't get to see the concert," says Patricia Garrett, of Anaheim,
Calif., who unsuccessfully tried to purchase concert tickets to take
her 9-year-old daughter.
Disney declined to comment on why the movie is out for only a week
and would not say whether the film's run would be extended or if it
would be released on DVD.
It's not unusual for a movie to come out only out for a week.
Mary Dalton, associate professor of communication at Wake Forest
University, says some religious films were released in a similar
fashion years ago. These days, she says some small films might play in
Los Angeles and New York for a short time to qualify for Oscar
nominations, and many other films are test-marketed for a few days
without having a larger release later.
"The Hannah Montana movie is really more like big-screen television
and less like conventional movies," says Dalton, who teaches film. "The
idea is to get people to come out at a certain time and see the film."
Maria Bailey, who flew her two daughters across the country to meet
Miley, says the one-week only movie is actually a "gift" for most
parents.
"It comes and it goes quickly," says Bailey, also author of
"Trillion Dollar Moms: Marketing to a New Generation of Moms." "It
prevents the market from getting over saturated with Hannah
Montana-ism."