Jan 30, 2007 3:48 pm US/Eastern
Federline Says Ad Wasn't Meant As Insult
Famous Ex Says He Isn't Trying To Offend Anyone In New Super Bowl Commercial
NEW YORK (CBS) ―
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The ad, called "Life Comes At You Fast," portrays Britney Spears' ex-husband as a fast food worker who daydreams about being a "high rollin' VIP." (File)
AP
Kevin Federline's much-talked about Super Bowl commercial for Nationwide insurance company debuted online Monday.
The ad, called "Life Comes At You Fast," portrays Britney Spears' ex-husband as a fast food worker who daydreams about being a "high rollin' VIP" (think bling, ladies and a fur coat fit for a gansta).
Even before it launched, Federline took heat for his latest venture.
The commercial "would give the impression that working in a restaurant is demeaning and unpleasant," National Restaurant Association President and Chief Executive Steven Anderson wrote in a letter to Nationwide CEO Jerry Jurgensen, The Associated Press reported last week.
But Federline stands by the ad, telling Reuters, "We're really not trying to insult anybody."
The thing that Federline originally took issue with was making fun of himself. "I was skeptical at first," Federline told Reuters on Monday. "The whole idea of poking fun at myself — that's where I was iffy."
He certainly succeeds at making fun of his image. "If you need a dollar, holla, cause I got a whole stack," he says in the commercial. The former backup dancer and aspiring rapper is seeking spousal support from Spears, with whom he has two children.
(© MMVII, CBS Broadcasting Inc. All Rights Reserved.)
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