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Jan 30, 2008 11:56 am US/Eastern

Pepsi Brings Silence To The Super Bowl

UNDATED (CBS4) ― PepsiCo brings silence to the Super Bowl pre-game show with a 60-second commercial filmed in American Sign Language with captions.
 
Already a certifiable social network sensation with hundreds of thousands of viewings, the commercial was created by and stars PepsiCo employees from the company's internal EnAble network.

"Bob's House" puts a comedic spin on how two hearing-impaired friends, on their way to watch the Super Bowl at their friend Bob's house, are able to find his house despite not having the address.

The ad is expected to run in the pre-show before the game begins on Super Bowl Sunday.

Video provided by Pepsi/On the Scene Productions.

(© MMVIII, CBS Broadcasting Inc. All Rights Reserved.)

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© MMVIII, CBS Television Stations Inc. All Rights Reserved.