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CBS4: By, For, and About the People of S. Florida

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Jun 19, 2009 1:10 pm US/Eastern

CBS4: By, For, and About the People of S. Florida

Commentary by CBS4 News Director Adrienne Roark

Reporting
Adrienne Roark
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DORAL (CBS4) ―

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Here at CBS4 News, we take very seriously our commitment to South Florida.
We are the station that is by, for, and about the people.

We stand for and believe in:
-   Community
-   Advocacy Journalism
-   Making life better for the people of South Florida.

We don't simply cover this community; we are a part of it.
Consider us a media advocate; working to improve the lives of the people who live here. We take this commitment very seriously. Our people live here too. Your concerns are ours. This isn't just our job; it's our life and our community.

The people you see on TV, our anchors and reporters, are active in the community. They take time out of their personal lives to serve the community. And so do those of us behind the scenes; those of us who make the editorial decisions.

We're out there as well.

June 18th, I attended an event at the Greater Miami Chamber of Commerce: Bagels with the Boss. Catchy title, eh?

The event was a chance for professionals to network and learn more about the Chamber of Commerce. I have to say it was an excellent event and had a great turnout.

It is so good to see professionals and business leaders supporting the Chamber and the South Florida community. WFOR was well represented. Lee Zimmerman, head of Public Relations for WFOR, Nicole Maristany, producer for Neighbors 4 Neighbors, and I all enjoyed meeting Chamber members, South Florida business leaders and professionals.

On Tuesday, I attended the South Florida Media Leaders Breakfast.
This was an event put on by the South Florida Coalition Alliance, WPLG, Univision, Clear Channel Radio, and the United Way of Broward, the Miami Coalition, and many more organizations attended the event.

This event was important because it highlighted a growing concern facing our community: underage drinking.

Bill Janes, the Director of the Florida Office of Drug Control was among the speakers. He spoke about the growing problem, citing a new study done by the Department of Children and Families.

One startling statistic:

--Underage drinking costs Floridians $3 billion dollars a year.
--And get this, six counties account for 52% of that cost. Two of the six: Miami-Dade and Broward County.

WFOR was recognized for work on combating this growing problem. The CBS4 I-Team investigation into the sale and crackdown of alcohol energy drinks was played for the group. We are proud to have showcased at least a piece of a growing problem.

Like I said earlier, we are a part of this community, an advocate working to make life better for the people of South Florida.

Reach out to us and tell us what we can do for you and for our community.