Mar 10, 2010 6:29 pm US/Eastern
Cesar Aldama Named News Director Of CBS4/My33
Adrienne Roark, News Director For 3 Years, Moves To CBS-Owned KTVT in Dallas
DORAL (CBS4) ―
-
-
Cesar Aldama, newly-named News Director for WFOR/WBFS
CBS News
Former CBS4 News managing editor Cesar Aldama, currently assistant news
director for CBS-Owned stations in Philadelphia, was named Wednesday as
the News Director of CBS4 News, succeeding Adrienne Roark, who was
named news director of CBS-Owned KTVT and KTXA in Dallas. Aldama's
appointment was announced late Wednesday afternoon by Shaun McDonald,
President and General Manager of WFOR and WBFS.
Aldama, whose parents, twin brother and younger sister all live in Miami, is returning to South Florida after having served as Assistant News Director at KYW-TV/CBS3 and WPSG-TV/The CW Philly 57, the CBS-owned stations in Philadelphia, since April 2003. In his new role, Aldama will be responsible for overseeing all news operations at CBS4 and WBFS.
Aldama first joined CBS4 in Miami as Managing Editor in 1999. Before that, he was Managing Editor at WBAL-TV in Baltimore.
Over the course of his 20-year local television news career, Aldama has covered stories around the world in multiple roles – beginning in the field as photo journalist, and in the newsroom as a video editor, on the assignment desk and most recently as a manager.
His experience with Florida stations also includes serving as an Assignment Manager at WKMG-TV in Orlando, and early in his career as a video editor, photographer and Assignment Editor at WSVN-TV in Miami.
"We are thrilled to welcome Cesar back to South Florida," said McDonald. "He not only brings a wealth of local news experience, but also the ability to tap into his extensive, first-hand knowledge of this complex and diverse market."
"It has been both my personal and professional dream to come back home to the Miami area," Aldama said. "To do so as part of the CBS family is the best of both worlds. I look forward to joining South Florida's best news team as we continue to do what we do best – serve this vital community."
Born and raised at the U.S. Naval Base at Guantanamo, Cuba, Aldama is an active member of the National Association of Hispanic Journalists and the National Association of Black Journalists. He also serves on the board of the Mid-Atlantic chapter of the National Academy of Television Arts and Sciences.
McDonald also expressed appreciation for the role Adrienne Roark has played at CBS4 and WBFS. "Adrienne has done an incredible job as our news director for the past three years," he said. "She will be a fantastic news director for our Dallas stations, and I believe I speak for everyone here when I say we wish her the very best."
Roark, speaking to an impromptu gathering in the CBS4 newsroom, said leaving WFOR is tough because "it's like leaving your family", and thanked her staff for their hard work and support during a tough time for television news.
(© MMX, CBS Broadcasting Inc. All Rights Reserved.)
Click to enlarge
Stumble It!
Comments