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Jun 30, 2009 8:04 pm US/Eastern
CBS4 iPhone Story Gets International Buzz
Click Here To Watch "CBS4 Producer Shoots Story On New iPhone 3G S"
By Gio Benitez, I-Team Producer
DORAL (CBS4) ―
Apple's new iPhone 3G S received a lot of buzz when it was released nearly two weeks ago. In part, because the phone let's you shoot high quality video.
CBS4 News put that tool to the test, by shooting an entire story on the excitement surrounding the phone's release with the iPhone. Over the last ten days, that story has received a lot of attention.
Viewers met people that were standing in line for hours.
"I got here right around 7 o'clock this morning," said one man. Another came to the store at 2 am.
Viewers also met a woman who couldn't find her keys.
"But you're not that concerned?" asked
CBS4's Gio Benitez.
"No I'm not concerned. I love my iPhone," replied customer Christine Brooks.
Just hours after we published our story on the web, it took on a life of its own on Twitter -- people from all over chiming in, like Jen Lee Reeves, saying, "I'm having many great conversations today after WFOR's iPhone-produced package. This is an exciting development for mobile video journalism."
And just a day after that, we hit the Twitterscape. The woman behind it all,
CBS4 News Director Adrienne Roark, and
CBS4's Gio Benitez were invited to chat about the story with students from Texas Southern University. Those students e-mailed CBS4 their video responses.
"We had a great discussion on the new possibilities that the iPhone has opened up in the world of journalism," said Cohen Cosby, a senior at Texas Southern.
"I have to say that it was a wonderful experience for us as future journalists, it was very inspiring," added Constance Robinson, a freshman at Texas Southern.
And just this past Sunday, Roark and Benitez were interviewed for an internet radio show called, "Local TV Now."
"So I e-mailed, called [Gio], and said why don't we try to shoot a whole story using the phone after you get it? Get the phone, get back out in line, and shoot a package and see if we can pull it off," said Roark.
After tweets and articles in foreign languages and 25,000 hits on the CBS4.com website, the story shot with the iPhone, about the iPhone, had people all over the world talking iPhone.
And so another story is shot on the little phone that could. In the world of television news, history is made, and you were a part of it.
(© MMX, CBS Broadcasting Inc. All Rights Reserved.)
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