Nov 5, 2008 8:14 pm US/Eastern
"President Obama" Sells Out, Herald Prints More
MIAMI (CBS4) ―
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The front page of the Miami Herald for Wednesday, November 5th showing Barack Obama's victory. The newspaper was one of a number that sold out due to heady demand by souvenir-seekers.
Miami Herald/CBS
If you tried to hit the newsstand Wednesday morning searching for a Miami Herald reporting on Barack Obama's historic win, chances are you were disappointed. Across South Florida, news racks, convenience stores and supermarkets sold out of the historic issue, and demand has been so great the newspaper took the unusual step of ordering a special second press run.
"At a time when news moves so quickly, the paper is the one place where you can hold events in your hand and they'll last forever," said Anders Gyllenhaal, Executive Editor of The Miami Herald. "We've been getting calls all day - starting in the early morning through the evening - from readers looking for a copy of the newspaper. People can't seem to get enough of this edition."
Terry Whitney, The Miami Herald's vice president of circulation, confirmed that presses were re-started today to print an additional 85 hundred copies of the newspaper, after the Herald saw what it said was the largest demand since immediately following 9/11.
The newspapers will be distributed to selected 7-11 and Publix locations across Miami-Dade and Broward counties Wednesday evening.
Herald officials say they ran out of street copies even though the paper tried to plan ahead, increasing the normal press run by about 15%. Even so, most locations quickly ran out of newspapers as souvenir-hungry buyers cleaned out the racks.
In all, the Herald printed slightly more than a quarter million copies Wednesday before the second press run.
The Herald was not alone in experience high demand. Newspapers like the New York Times found themselves running out, and in Chicago, Obama's home base, the Tribune printed an additional 200 thousand copies.
The St. Petersburg Times printed an additional 30 thousand copies in advance, a 50% increase over normal street sales. In New York, The New York Times ordered an additional press run of 50 thousand copies.
Jennifer Sacks, a spokesperson for the South Florida Sun Sentinel, said the paper sold out of street copies, but had no plans to produce addition al copies.
The Herald has posted a list of sales sites on it's website,
which can be viewed here.The newspaper also is allowing people to reserve a copy of the historic edition by purchasing an issue online, by visiting the paper's
"Buy Photo" section.
(© MMX, CBS Broadcasting Inc. All Rights Reserved.)
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