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Shaq Shoe Deal Is 'Huge'

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Aug 14, 2006 11:52 pm US/Eastern

Shaq Shoe Deal Is 'Huge'

(CBS4 News) Shaq has reached a shoe deal of gigantic proportions, and its not just because of his shoe size.

China's Li-Ning shoe company has decided to add Shaquille O'Neal to its sports line, a move to expand the company's worldwide image.

Monday, the company announced a 5-year-deal, along with Shaq, for a "Shaq Dunkman" line of products that will include shoes and other basketball products.

The line willl be sold in China, Hong Kong, Taiwan and Macau.

Though the company is not well-known in the US, it is working aggressively to create worldwide recognition. Earlier this year, it entered the American market by signing former Heat teammate, Damon Jones.

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